Category: journey

  • What is there to lose?

    I’ve been watching this video about Alysa Liu again and again. It gives me goosebumps. Her mentality’s infectious. What is there to lose? Every second you’re there you’re gaining something. And she’s right. I recently made the decision to expand the business into jam and to take a leap of…

  • Branding, a thought

    In my last post I said, “I want to dominate the jam market in Korea“. That remains true. But how? I believe the first step is to build the brand. Alex Hormozi says, “Branding is a deliberate pairing of things through an outcome”. He uses Coca-Cola as an example. Coca-Cola…

  • Jam Domination

    “Highest weekly sales hit”… I’ve sent that message each week for the past two months or so to my closest friends. I think it’s mainly due to the nice weather but I’ll take a little bit of credit, too. Our new menu was released at the end of March and…

  • Note to new hires

    I’m in the process of enterprising our stand alone cafe in faith of future endeavors. This is something that I wrote as a part of onboarding guide… Note to new hires Here’s the truth, we’re building something that no one has ever done before. That means we’re in a constant…

  • Back to basics

    All but the three classic crepes are gone. Beurre sucre. Zeste de citron. La nutella. That’s all that remains of the old guard. But even these didn’t remained unscathed. The problem with changing a classic is that people already love what it stands for. The moment you change one, you…

  • Finally, conviction

    Three months after chezous opened, I told my partner it was over. I was dissatisfied with the partnership and I knew that dissatisfaction wasn’t going to disappear with time or effort. It was time to rip off the bandaid. Impatient? Yes. A bad decision? Maybe. But regretful? Never. If I…

  • To the start of something new

    I opened chezous six months ago. At that time, I had a business partner, a cafe I wasn’t particularly proud of, and no clear vision for the future. Now, all of that has changed. I parted ways with my partner, I’m proud of what the cafe has become, and I…