• What is there to lose?

    I’ve been watching this video about Alysa Liu again and again. It gives me goosebumps. Her mentality’s infectious. What is there to lose? Every second…

  • Branding, a thought

    In my last post I said, “I want to dominate the jam market in Korea“. That remains true. But how? I believe the first step…

  • Jam Domination

    “Highest weekly sales hit”… I’ve sent that message each week for the past two months or so to my closest friends. I think it’s mainly…

  • Note to new hires

    I’m in the process of enterprising our stand alone cafe in faith of future endeavors. This is something that I wrote as a part of…

  • Back to basics

    All but the three classic crepes are gone. Beurre sucre. Zeste de citron. La nutella. That’s all that remains of the old guard. But even…

  • Finally, conviction

    Three months after chezous opened, I told my partner it was over. I was dissatisfied with the partnership and I knew that dissatisfaction wasn’t going…

  • To the start of something new

    I opened chezous six months ago. At that time, I had a business partner, a cafe I wasn’t particularly proud of, and no clear vision…